Should word and logo marks be filed separately in China?
Separate filings often provide more flexible protection for the word and device elements, while a combined mark protects the filed combination. The right portfolio should reflect how the brand will actually appear.
Why it matters
Put the question in the right procedure and timeline
China trademark work is driven by filing position, the selected goods and services, and procedural stage. As of 29 July 2026, the 2019 Trademark Law remains operative; the revised 2026 law takes effect on 1 January 2027.
What changes the answer
What can change the answer
List each version used on products, packaging, apps and marketing. Prioritise the core word mark, Chinese name and stable logo rather than every temporary layout.
Do not act on the summary alone for a live matter. An official record, service date, document version, party identity or transitional rule can change the conclusion.
What to prepare
Prepare these three points
- 01
Separate files for the core word mark, Chinese name, stable logo and each combination actually used.
- 02
Examples showing how each version appears on products, packaging, apps, stores and advertising.
- 03
A filing priority and budget by mark version and goods or service class.
Next step
Apply the answer to your actual record
Search the proposed marks and identify conflicts by goods and services.
Check whether this fact changes the answer: List each version used on products, packaging, apps and marketing. Prioritise the core word mark, Chinese name and stable logo rather than every temporary layout.
Calendar examination, opposition, review and renewal milestones.
Official sources
Official sources used for this article
These links lead to original CNIPA, WIPO or Supreme People's Court materials. Check the latest text, effective date and matter-specific procedure when acting.
- CNIPA Trademark Law of the People's Republic of China, 2019 text
- CNIPA Guide for trademark applicants outside Mainland China
Prepared and checked by Zhiquan IP against the listed primary materials. Cross-check the organization and contact details on the Credentials page.