Search and file a word, device or combined mark for products or services offered in China.
China trademark
Register and manage a trademark in China
Ask Zhiquan to search and file a China trademark, choose suitable goods and services, respond to examination issues or review an existing registration.
Request a trademark reviewStart with the mark, applicant country and a short description of the goods or services. We will confirm the documents needed.
When this service can help
New applications, existing China records and later procedures
Review an application or registration and identify prosecution, renewal, recordal or coverage needs.
Respond to a refusal or assess an opposition, cancellation, ownership issue or third-party filing.
Review a trademark refusal →Make the filing decisions
Start with the mark, the goods and the way the product will be sold
Check earlier marks and the commercial importance of the proposed name before treating a search as a filing guarantee.
Search a China trademark → Review trademark decisions →Translate actual products, services, sales channels and near-term plans into a China-specific filing list.
Understand classes and subclasses →Assess word, device and combined versions separately because their availability, use and protection scope can differ.
Compare word and logo filings →Separate trademark questions from design-patent, copyright and unfair-competition issues instead of relying on one right alone.
Choose a packaging protection route →Representative work
See the publication controls used for trademark samples
Only samples that pass relationship, claim and privacy review are made public. Every certificate listed in the collection has completed those checks and is approved for release.
What to prepare
Information to send for a trademark review
Send the information currently available. We will identify any missing applicant documents, priority records or procedural materials after the first review.
- 01
The mark
A clear representation of the word, device or combined sign, plus any version that may also be used.
- 02
The applicant
The intended applicant name, jurisdiction and entity details as they should appear in the China filing record.
- 03
Goods and services
A practical description of current and planned activity, products, channels and the terms most important to the business.
- 04
Priority or earlier records
Any earlier application, registration, priority claim or relevant China record already known to the team.
- 05
Timing and objective
The earliest commercial or procedural date and whether the immediate goal is filing, review or a later procedure.
- 06
Known issues
Any refusal, opposition, cancellation, ownership question, third-party use or deadline already identified.
How we handle the work
From your mark and products to filing and updates
The exact China procedure and documents depend on the mark, applicant, filing objective, existing record and timing.
- 01
Review the mark and business scope
Confirm the sign, intended applicant, products or services, commercial priorities and known China records.
- 02
Develop the filing specification
Translate the actual and planned commercial activity into proposed goods and services for review.
- 03
Confirm search and filing work
Identify the searches, applications, classes, applicant documents, priority claim and any later procedure required.
- 04
Confirm the filing plan and fee
We explain the marks, classes and goods or services to be filed, the documents needed, timing and fee.
- 05
File, prosecute and report
Provide the filing receipt, report official communications and continue the agreed prosecution or post-filing work.
China-specific considerations
Issues that can affect trademark availability and filing scope
Applicant details, goods and services, earlier marks and active deadlines can change the recommended filing or response work.
Applicant inconsistency
Differences in legal name, entity form or supporting records can affect the filing record and later ownership chain.
What to check: Confirm the intended applicant before filing instructions are finalized.
Goods and services mismatch
A broad commercial description may not map cleanly to the terms needed for a China trademark filing.
What to check: Provide actual products, services, channels and near-term plans for structured review.
Earlier marks or records
Earlier China applications and registrations may affect availability, filing scope and commercial use.
What to check: Identify known records and request the appropriate search and filing review.
Procedural deadlines
Refusals, oppositions, cancellations and other later procedures may involve fixed dates and additional professional roles.
What to check: State the document date and earliest known deadline at the start.
Before work begins
We confirm what is included, the fee and who will handle it
- Search and filing scopeThe quote identifies any search, filing, prosecution or later procedure included.
- Official outcomeFiling cannot guarantee acceptance, registration or freedom to use the mark.
- Contentious workDisputes, evidence strategy and legal opinions are scoped separately with qualified professionals where required.
Frequently asked questions
Common questions about registering a trademark in China
We confirm the filing recommendation after reviewing the mark, applicant, business scope and any earlier China records.
Can a foreign company register a trademark in China?
Yes. Overseas companies and individuals can apply for China trademark registration. The applicant name, entity documents, mark and goods or services must be prepared for the selected filing.
What should we provide for goods and services?
Start with what the business sells or plans to sell, the main products or services, sales channels and near-term expansion plans. We use that information to develop a proposed China filing specification.
Should the applicant be the parent company, operating company or brand owner?
The applicant should match the intended ownership and commercial structure. Provide the relevant entities and ownership context so we can flag issues before the application is filed.
Can Zhiquan handle a refusal, opposition or cancellation?
Zhiquan can review selected examination, opposition, cancellation and other trademark procedures. Send the document, public record, parties and deadline so we can confirm the next step.
What will we receive after a China trademark filing?
For accepted filing work, clients receive the agreed filing specification, submission record or receipt, status reporting and notice of official communications or next deadlines.
Next step
Send the mark and a description of the goods or services
We will review the filing objective and confirm the recommended work, documents and quote.