Is the deadline still open?
Under the currently operative 2019 Trademark Law, an applicant generally has 15 days from receipt of the refusal notice to request review. Delivery method and the actual record matter.
China trademark refusal review
Review a China trademark refusal before the deadline closes
Send the refusal notice and delivery record first. We will verify the review deadline, separate absolute and cited-mark issues, identify the affected goods or services and explain the evidence and procedural options.
Request a refusal reviewWhat to send first Provide the complete refusal notice, how and when it was delivered, the application number and the earliest date anyone accessed the electronic notice. Do not wait for a translated summary.
When this service can help
Questions the first refusal review should answer
A review application is not automatically the best response. The decision, deadline, cited rights, commercial priority and available evidence should be assessed together.
Why was the application refused?
Separate absolute-ground objections from conflicts with cited marks, and identify whether the refusal covers all or only some goods or services.
Which response fits the business objective?
Compare refusal review, evidence, action against cited rights, a revised filing and any parallel brand or goods strategy without promising an outcome.
What to prepare
Start with the facts that will help us understand the issue
- Complete refusal notice and every page or attachment.
- Electronic or postal delivery record and earliest access date.
- Application number, mark and exact applicant name.
- Commercially essential goods or services and launch timing.
- Large evidence bundles that have not been mapped to a refusal ground.
- Privileged advice or settlement communications from another adviser.
- Credentials, payment data or unrelated personal information.
- Original irreplaceable evidence before the receiving channel is confirmed.
How we handle the review
From notice and service date to a documented response plan
The scope can include the review filing and agreed supporting work, but representation and any parallel procedure are confirmed after the initial record check.
- 01
Verify the notice and service
Check the complete decision, delivery method, access date and the earliest defensible deadline.
- 02
Map each refusal ground
Link each legal ground or cited mark to the affected goods and services.
- 03
Assess evidence and cited rights
Identify what current records and evidence can address the decision and whether parallel action is relevant.
- 04
Confirm the route, scope and fee
Explain the proposed review work, documents, official fee, service fee and any separate procedure.
- 05
File and report
For accepted instructions, submit within the confirmed scope and report the filing record and later official communication.
China-specific issues
Issues that can change the route or urgency
The service date, refusal type, cited-mark status and the evidence already available can each change what should happen first.
Uncertain service date
Electronic, postal and agency delivery records can affect when the review period starts.
What we assess: the official delivery record and earliest reliable receipt date
Partial refusal
The decision may affect only selected goods or services, so the live scope must be read precisely.
What we assess: the refused and allowed items and their commercial priority
Cited right may change
A cited mark may have its own status, use or vulnerability issues, but any parallel action has separate evidence and timing.
What we assess: current official records and whether a separate procedure is supportable
Future-law transition
The 2026 revised Trademark Law takes effect on 1 January 2027; current deadlines should not be analysed under a future-effective provision without checking transition rules.
What we assess: the operative law on the relevant filing, service and action dates
Before work begins
We confirm what Zhiquan will handle and whether another professional is needed
- No outcome guarantee A review filing preserves and presents an argument; it does not guarantee preliminary approval, registration or a particular decision.
- Separate procedures Cancellation, invalidation, opposition, court action, negotiation and new filings are separately assessed and quoted where relevant.
- Deadline responsibility The operative deadline must be confirmed from the official service record. An inquiry alone does not establish representation or transfer deadline responsibility.
Frequently asked questions
Common questions after a China trademark refusal
These answers explain the first review. The actual rights, evidence, deadline and required professional may change the next step.
How long do I have to request refusal review?
Under the currently operative 2019 Trademark Law, the usual period is 15 days from receipt of the refusal notice. The exact service record and delivery method must be checked immediately.
Should every refusal be reviewed?
No. The refusal basis, cited rights, goods or services, commercial importance, evidence and alternative filing options should be compared before instructions are confirmed.
Can we add any evidence later?
Evidence planning should start before filing. Any later-submission mechanism, deadline and relevance must be checked for the actual procedure; do not rely on being able to repair an incomplete case later.
Can a new application be filed at the same time?
Sometimes a revised or parallel filing may be commercially useful, but it does not replace analysis of the refusal or automatically solve a cited-right issue.
What will we receive from the first review?
The agreed output normally identifies the deadline position, refusal grounds, affected items, evidence gaps, procedural options and the proposed scope and fee.
Next step
Send the complete refusal notice and delivery record now
Tell us the application number, applicant, delivery method, earliest receipt date and commercially essential goods or services. We will confirm the first review scope and the documents needed.